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Livewire Experiences Conceptualises ‘Groove 2017′ for NICE Systems’ Annual Extravaganza

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An annual celebration for NICE Systems took place on June 5, 2017 at JW Marriott Pune. The night was organised by The Livewire Experience for 650 employees and the senior management of NICE.
Through the event, NICE wanted to give their employees a fun and entertaining night with a hint of glamour. Livewire lived up to the brief and designed the concept ‘Groove 2017,’ keeping ‘Bollywood Red Carpet’ as the main theme of the annual extravaganza.
The event was announced to the NICE employees with a flash mob performance in their office that generated buzz and curiosity amongst the employees for the event. Other activities also included a selfie and dubsmash competition which was a major hit. These competitions were weaved along with a thematic weekly communication plan to keep the attendees on their toes.
The main event day saw a glamorous setup with full blown Bollywood style fanfare and a grand red carpet complete with paparazzi and a chat zone. The entrance was adorned with movie posters morphed with senior management faces which were a head turner for all the employees. The Livewire Experience built a Hi-tech stage with panoramic LED screen panels with all the AV content displayed staying true to the theme.
Entertainment for the night began with a Drum Circle act by Taal which got the audience all charged up for the night. The night also saw various dance performances by internal and external teams which had been rehearsed for over a month with professional choreographers. The performances continued with a special walk of the Senior Management team in various Bollywood avatars with costumes and props as well as an internal band performance. The final act for the night was by the band Chehre which got everyone swaying to Bollywood tunes.
Commenting on flawless execution of the event Priyanka Roy Kapur, Director, The Livewire Experience said, “This event proved to be a challenge in the days just prior to the event with the multiple changes and additions in the format and final flow of the show. With the addition of props and costumes just hours prior to the event, our production team managed to tick all requirements and changes till the last minute, making this event a success.”

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