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Volkswagen IT Services Employees Dazzle at Evolve 2017 Produced by The Livewire Experience

Home / Uncategorized / Volkswagen IT Services Employees Dazzle at Evolve 2017 Produced by The Livewire Experience

The Livewire Experience recently produced the Annual Celebration night for Volkswagen IT Services India Pvt. Ltd. (VW IT) on June 15 at J.W Marriott Pune. The event saw an attendance of 600+ guests which included all employees and the senior management team with their families.
This was the first year Volkswagen IT hosted an annual celebration for their employees. The brief they gave the agency was to plan a grand celebration for all the employees and their families and ensure attendee networking and participation.
Livewire, along with the brand, coined the event title ‘Evolve 2017,’ and designed the celebrations with grandeur with the theme revolving around the concept of ‘Glitterati’. The idea was to make the employees feel like stars and make them feel special and motivated through the entire process of the celebrations. A marketing plan was devised by the agency 2 weeks prior to the event to build enthusiasm and excitement amongst the employees – a selfie booth and dubsmash were some of the activities that stood out. Among other things, the employees were choreographed and mentored with dedicated rehearsal teams for various dance forms and fashion sequence acts to make them shine like stars at the event.
The event saw a glitzy and glamorous set-up with luxury Cars on display – all showcased to add to the glamour quotient and experience for the guests. The guests entered the event through a starry walkway with a chat zone which resonated very well with the theme of ‘Glitterati’. The event also saw some fun games and activities such as a foosball table, inflatable dart game, chroma photo booth and a nail art stall to keep the women and kids entertained.
The adrenaline-driven night of undiluted fun and celebrations entailed spell-binding special effects and high impact intelligent lighting on a grand 70-foot stage. The night also saw enthralling dance performances by employees interspersed with emcee interactions. Volkswagen IT also inaugurated their annual newsletter with a special speech by the MD of the company Sidharth Yadav. The night ended on a high note with a musical performance by Indian Idol finalist Jyotsna Navandar followed by some dance worthy tunes played by DJ Harneet.
Commenting on the success of the event, Raghav Roy Kapur – Founder Director of The Livewire Experience said, “We were given 2 weeks to put the entire event together right from ideation, concept, designs to choreography and execution and everything was managed flawlessly. Adding to the high moments was a Post Event Newspaper insert that went out to all the employees the next day in office, much like a starry Page 3 where the key highlights of the event were captured and all the employees were made to looks like stars. This was highly appreciated by the client and ended the event on a high note.”

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